In today’s fast-changing eCommerce world, it’s difficult for any internet designer to predict the longer term. What’s new nowadays conjointly be|is also} noncurrent tomorrow! To deliver customers a seamless searching expertise and also place yourself one step prior the competition, you as a designer got to perpetually assess the deserves of current trends.
If you’re aiming to set-up (or redesign) your on-line store, you need to remember of what’s trending at once within the eCommerce sphere. Here’s a better verify a number of the most well liked eCommerce style trends that square measure getting to dominate 2016.
1) Material style
Material style continues to be well-liked, and is currently being adopted by eCommerce corporations on an outsized scale. This vivacious, content centered style vogue has been trending since its unleash in 2014 and can still build waves within the future. It’s Material Design’s unified, tangible and kittenish expertise across multiple devices and platforms that produces it therefore engaging for developing partaking eCommerce sites.
Despite the very fact that applying Material style to an internet store is sort of a frightening task, some eCommerce ventures have enforced this style vogue with success, PA style and Bewakoof to call simply 2.
2) Hidden menus
Hidden menus, most typically a variation on hamburger menus, became staggeringly well-liked attributable to cleansing from plenty of muddle on eCommerce sites. ab initio they were designed to be used on mobile, however more and more they’re creating their means into desktop styles.
In 2015, various on-line sellers used hidden navigation menus on each little and enormous screen devices to save lots of up plenty of screen area and in future, this trend too can still grow. Hidden menus square measure currently getting used by several well-liked on-line searching stores like House of Fraser and EtQ.
3) Upward Responsive
Responsive style is a necessary demand for many websites in 2016, however it’s important that you simply style for giant screen devices moreover as optimizing for mobile and pill views. That’s as a result of there’s AN increasing trend towards browsing and searching, on high-res devices like TVs.
Over thirty second of internet users have devices with a screen resolution of 1920 pixels of upper, that demonstrates simply however vital it’s to contemplate those larger sizes. Through 2016 a lot of and a lot of sites can take their lead from eCommerce stores that employment well on massive screen devices, like furnace, Smythson and Burberry.
4) Made Animations
Since animation may be a good way to have interaction with and hook up with users, several eCommerce sites have started injecting it into their styles to form on-line searching experiences a lot of playable and gratifying. once employed in the correct place at the correct time, animations build your customers want you actually care concerning their expertise on your web site.
In 2016, you’ll see a lot of eCommerce websites creatively exploitation animation — like button spins, icon rotatation and loading bars — to depart a unforgettable impact on their customers. searching for some inspiration? Take a glance at the United States President, Fleet Feet Sports and Fallen Hero sites, that have done an excellent job of using animation.
In today’s extremely competitive eCommerce landscape, solely storytelling will build your whole stand out from the group. Presenting your content during a distinctive and compelling means, an excellent story not solely establishes AN emotional affiliation between your whole and your customers however conjointly will increase loyalty and sales. Simply put, storytelling brings a stagnant whole to life.
Although storytelling isn’t a straightforward issue to realize in eCommerce, several fastest-growing eCommerce stores square measure currently active this strategy to their advantage. 2 of the popular eCommerce businesses that i feel square measure taking full advantage of storytelling square measure Bonobos and Greats.
6) Card style
In recent years, card (and card-like) layouts have gained tremendous quality amongst designers, and this trend can without doubt continue into 2016 and on the far side. foremost as a result of cards square measure one in all the most elements employed in Material Design; second as a result of they work extraordinarily well with responsive internet style.
One of the simplest things concerning Card layouts is their user-friendliness. permitting you to rearrange and organize your product, they not solely facilitate guests simply get all relevant data at a look, however permit them to browse a lot of simply if a selected product doesn’t suit, sanctionative simpler upselling. each Rejuvenation and Lord & Taylor use cards to glorious impact.
7) Massive and Versatile Typography
Content is actually king, however the means you represent the content demonstrates however powerful the king extremely is! similar to 2015, 2016 are a notable year for giant responsive typography that works nice on all types of devices starting from atiny low screen mobile, to an outsized desktop monitor.
Since typography plays a significant role in developing a powerful visual whole identity, and in attracting potential customers towards product in your on-line store, various stores square measure keen to implement this approach. AYR, Nasty Gal and Brdr. Krüger all build nice use of enormous, versatile typography.
8) Massive Backgrounds
While we’re puzzling over massive typography, let’s contemplate massive backgrounds for a flash. they need continuously been among the foremost partaking of web site style trends, therefore it’s no surprise that enormous, gripping product shots square measure used extensively by eCommerce stores to form their product fascinating. Giving your on-line store a awfully clean, skilled and attractive look, page background pictures or videos compel your potential customers to form a procurement as presently as they enter your on-line look.
Although massive backgrounds work nice on the house page, they will even be used on product pages to immerse customers in your product. exploitation immersive and interactive images/videos on product details page makes your guests want they own the merchandise even before touch the purchase button. Look however superbly Eye Heart World and Bugaboo have enforced this feature.
9) Dynamic Search
The most compelling example of the eCommerce sites exploitation this wonderful feature is JadoPado. visit their web site, rummage around for one thing and you’ll see product displayed on the page dynamic dynamically. Another nice example of dynamic search is Stuart Weitzman.